Just to be clear, my objective in this article is not to do a book review or a historical reenactment of the life and accomplishments of da Vinci but rather to repeat some lessons identified by the author that can be drawn upon in the context of creativity and/or innovation everyday challenges in the world of business.
What could be the practical value (to the world of business) of an overview of the neuroscience of creativity/innovation? If nothing else – I hope to illustrate what a holistic phenomenon this is and encourages initiatives that could enhance cognition, creativity and innovation.
“Humanity’s ability to alter its own brain function might well shape history as powerfully as the development of metallurgy in the Iron Age, mechanization in the Industrial Revolution or genetics in the second half of the twentieth century.”
What business person would not want to get more out of their most important resource? The challenge presented by this is highlighted in previous articles where I identified just some of the issues. The articles will appear in two parts: (1) Hi-tech/new age and (2) the lo-tech/tried and true.
Just to cut to the chase – I have no magic bullet to share with you – I will just give you some overview of each approach, and a few pro/cons. As with most of our topics the approach you choose – should reflect the circumstances of the situation and your personal wiring. As always I am just trying to be sure you have more than one arrow in your quiver.
Today numerous people and corporations promote the fact they are donating money to worthy causes. Don’t get me wrong this is great and there should be more of this charitable mentality but there is a smarter way to give back than just giving money away and results should be more than financial.
November 10, 2015 ~ Written by: W.B. “Bud” Kirchner “There is something fascinating about science. One gets such wholesale returns of conjecture out of such a trifling investment in fact.” – Mark Twain (1883) I have chosen to repeat a quote cited by the ‘star’ of this for reasons I trust will become apparent. Let...
August 28, 2015 ~ Written by: W.B. “Bud” Kirchner “There is no passion to be found playing small – in settling for a life that is less than the one you are capable of living” – Nelson Mandela Having preceded this with one targeted at the limbic (emotional) part of your brain, I will now...