Decision Making Articles

How Do You Know Who You Can Trust?

There are volumes (I have read several) written on the neuroscience and behavioral aspects of dishonesty and its detection. I have decided to write on this topic given its importance to the integrity of relationships and transactions. In other words – it’s all part and parcel of the Business Brain Model.

The Best Ways to Spot a Liar

May 30, 2015 ~ Written by: W.B. “Bud” Kirchner “You can fool some of the people all of the time, and all of the people some of the time, but you can not fool all the people all the time.” – Abraham Lincoln In the previous article –  “How do You Know Who  You Can...

Freaking out about the guy the “Freakonomics” guy freaks out about

November 1, 2015 ~ Written by: W.B. “Bud” Kirchner “Thinking is the hardest work there is, which is probably why so few engage in it.” – Henry Ford The phrase Business Brain Model was chosen to illustrate the spectrum of disciplines that I consider to be relevant to the world of business – primarily neuroscience...


November 22, 2015 ~ Written by: W.B. “Bud” Kirchner “I know you think you understand what you thought I said but I’m not sure you realize that what you heard is not what I meant.” – Alan Greenspan Given that empathy seems to be at least a sign of weakness if not a ‘bad word’...

The Ironic Magnitude of Cognitive Biases

“A cognitive bias is a genuine deficiency or limitation in our thinking – a flaw in judgment that arises from errors of memory, social attribution and miscalculations (such as statistical errors or a false sense of probability).” ~ George Dvorsky

A Field Guide to Thinking Errors

I suppose it is possible, after reviewing the list of biases that I have flagged (Part Two of this series, "The Ironic Magnitude of Cognitive Biases") as most likely (and perhaps) even after my reference in that post to there being about 150 identified cognitive biases, that someone should conclude it’s not that much to worry about.