Neuromarketing

“Exploring the Business Brain” Reading References

“Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain,” by Patrick Renvoise
“Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing,” by Roger Dooley
“Neuromarketing For Dummies,” by Stephen J. Genco and Andrew P. Pohlmann
“Introduction to Neuromarketing & Consumer Neuroscience,” by Thomas Zoëga Ramsøy
“Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing,” by Douglas Van Praet

Testimonials

Excellent Article! Thank you for writing and for sharing. It is one of the best pragmatic meditation articles I’ve seen.

Advisor and Mentor

In the “Business vs. Science: Are you losing this fight” blog, Bud’s main question is “if the information is available but is not being used, I put the question to you – why” and I believe this strongly relates as to why people are the most difficult aspect of business. I think being open to change is a huge obstacle that needs to be overcome by individuals in businesses today. I agree that change is scary and often requires a lot of preparation before it can be implemented, but the result could… Read more

ErinStudentUniversity of Guelph

Rarely does a truly inspirational business leader come along who has achieved phenomenal success by challenging traditional thinking and is committed to sharing what he has learned with others – to improve business and the world. All too often organizations operate in cultures where tradition is revered and powerful systems prevent innovation from occurring. Yet both business and education are at a tipping point; mainstream practices are simply not sustainable – it must change. Successful leade… Read more

Julia Christensen HughesDeanUniversity of Guelph, College of Business and Economics

I really enjoyed reading the post on the value of people in a business and the difficulty associated with managing different personalities and skills. I particularly enjoyed the discussion on empathy as one of the most special and important gifts of our brain. I believe that empathy is an aspect of the human condition that affects so many aspects of social relationships, and can completely dictate the way we feel about someone, how we receive and react to them, and in the context of a busines… Read more

TylerStudentUniversity of Guelph

“I’ve enjoyed the erudition of your written work, especially your piece on “Laughter In The Workplace”; wherein you gingerly skip from Plato, Aristotle, Hobbes, and Descartes over to Kant and Schopenhauer, (by way of Freud and Spencer) with Abe Lincoln added for good measure. Each individual in your pantheon, especially lately, Kant, has provided important guideposts along the way for my own growth. I particularly appreciated your Laughter piece because it helped me to smile and be more light-he… Read more

World renowned Physician and Author

I’ve always been concerned that due to the fact I am an arts student or due to the fact that I believe fairness and equality come before all that I would not be accepted in the business world but this gives me hope. The Business Brain Model emulates the perfect business structure in my opinion….

MorganStudentUniversity of Guelph

The blog post “The Most Difficult Aspect of Business is People” is a very good read and I think most if not all business owners should read it. I completely agree with the author’s thoughts about empathy. I think that most individuals tend to categorize sensitivity and the ability to understand and share feelings with weakness, therefore this always leads to there being “that guy” in most businesses. I believe that businesses that show more empathy have greater chances of success as it improves… Read more

PunitStudentUniversity of Guelph

The Business Brain Model occupies a special niche, bringing together decades of experience across a very wide range of business and finance with an extraordinarily in-depth knowledge of the interface of neuroscience and psychology, including the latest developments in those fast-changing domains. This provides a singular insight into how these disciplines interact, and how recent developments in brain science can have a dramatic effect on business success. Bud’s writings should be required re… Read more

Dee SmithCEOStrategic Insight Group

“Thank you! This article (How To Exercise Your Decision Making Muscle) helped me close a deal over weekend! We had been working with an investment bank to get investment done in a client’s company for a long, long time. I used many tactics from the article including ‘go / no go date, analysis paralysis explanation and using imagination to see opportunity in a new light – I even gave a copy of the article to the banker. It was extremely timely and helpful – I ought to give you some of the commiss… Read more

NYC Senior Investment Advisor