• In the Spotlight

    Deciding How to Decide How to Make Decisions

    My previous articles on this topic were heavily biased toward what can go wrong – essentially the pitfalls related to decision making involving cognitive bias, thinking errors, etc. Today, I am featuring a few ideas on how to facilitate deciding – making choices. This is an area I have written on extensively.
  • In the Spotlight

    How Embodied is Your Cognition? What is Principle?

    I am willing to bet that the majority of business people feel that all their ideas originate in the brain and that the behavior of their colleagues does so as well. Actually, this seems like a safe bet since the unofficial/unscientific survey I’ve conducted verifies this. What if that was not the case?
  • In the Spotlight

    A Neuroscience Perspective on Enhancing Innovation

    What could be the practical value (to the world of business) of an overview of the neuroscience of creativity/innovation?  If nothing else – I hope to illustrate what a holistic phenomenon this is and encourages initiatives that could enhance cognition, creativity and innovation.
  • In the Spotlight

    Augmented Cognitive Performance Part 2: Lo-tech

    “Humanity’s ability to alter its own brain function might well shape history as powerfully as the development of metallurgy in the Iron Age, mechanization in the Industrial Revolution or genetics in the second half of the twentieth century.”
  • In the Spotlight

    Thaler Explained Why It Makes Sense That Things Don’t Make Sense

    “Big achievements of the behavioural revolution has been to get economists as a whole to back away a bit from grand theorising, and to focus more on empirical work and specific policy questions.” The Economist (R.A.)
  • In the Spotlight

    Something to Chew On?!

    “We use four metaphors a minute, one for every 25 words or so.” – Katy Waldman. Obviously, something being used so often is important – likely in more than one way and it seems for quite some while: The word originates from the Greek word metaphorá, meaning to transfer, to carry over.
  • In the Spotlight

    Expect The Worst? It Doesn’t Mean You Are Pathological

    I believe most people in business would say they would like to be part of a team that has a ‘can do’ (optimistic) attitude. Presumably, they recruit and mentor with this in mind. Joshua Wolf Shenk in his book Lincoln’s Melancholy and Gail Saltz M.D. the author of The Power of Different give us a few examples of individuals with pessimistic points of view that seem to have made a difference.
  • In the Spotlight

    TPN vs. DMN – Brain Structure and Mindfulness

    In addition to affecting how a brain ‘thinks’ mindfulness has also been shown to have actual physical effect on brain structure. For some orientation I refer you back to Your Brain: By the Numbers. The following reinforces the fact that reported improvements are not because people are just feeling better but because they are spending time relaxing.
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Business Brain Model

Approaching business armed with the relevant principals from neuroscience and psychology including related cognitive sciences – in an integrated fashion.
Business Brain Model is a unique academic/industry collaboration devoted to integrating and promoting business and relevant principles from neuroscience and psychology including related cognitive sciences. Business Brain Model demonstrates powerful lessons can be learned at the intersection of theory, experience and practice.
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The Business Brain Model  occupies a special niche, bringing together decades of experience across a very wide range of business and finance with an extraordinarily in-depth knowledge of the interface of neuroscience and psychology, including the latest developments in those fast-changing domains. This provides a singular insight into how these disciplines interact, and how recent developments in brain science can have a dramatic effect on business success. Bud’s writings should be required re…