• In the Spotlight

    It’s Not Stress That Kills Us, It is Our Reaction to It

    The obvious question arising as a result of these alarming results I reported on previously: What is a businessperson (any person) to do? The obvious (but impossible) solution is to avoid stress.  Alternatively – could a businessperson (or anyone) deal with it effectively?
  • In the Spotlight

    A Neuroscience Perspective on Enhancing Innovation

    What could be the practical value (to the world of business) of an overview of the neuroscience of creativity/innovation?  If nothing else – I hope to illustrate what a holistic phenomenon this is and encourages initiatives that could enhance cognition, creativity and innovation.
  • In the Spotlight

    Augmented Cognitive Performance Part 2: Lo-tech

    “Humanity’s ability to alter its own brain function might well shape history as powerfully as the development of metallurgy in the Iron Age, mechanization in the Industrial Revolution or genetics in the second half of the twentieth century.”
  • In the Spotlight

    Thaler Explained Why It Makes Sense That Things Don’t Make Sense

    “Big achievements of the behavioural revolution has been to get economists as a whole to back away a bit from grand theorising, and to focus more on empirical work and specific policy questions.” The Economist (R.A.)
  • In the Spotlight

    Expect The Worst? It Doesn’t Mean You Are Pathological

    I believe most people in business would say they would like to be part of a team that has a ‘can do’ (optimistic) attitude. Presumably, they recruit and mentor with this in mind. Joshua Wolf Shenk in his book Lincoln’s Melancholy and Gail Saltz M.D. the author of The Power of Different give us a few examples of individuals with pessimistic points of view that seem to have made a difference.
  • In the Spotlight

    TPN vs. DMN – Brain Structure and Mindfulness

    In addition to affecting how a brain ‘thinks’ mindfulness has also been shown to have actual physical effect on brain structure. For some orientation I refer you back to Your Brain: By the Numbers. The following reinforces the fact that reported improvements are not because people are just feeling better but because they are spending time relaxing.
  • In the Spotlight

    TPN vs. DMN – Neural Mechanisms and Mindfulness

    While it is generally agreed that anyone who practices mindfulness can ‘feel’ that it works – there is often a question in one’s mind especially a ‘business brain’ – is there a basis in fact/science? This is an issue I touched on in an earlier article (Daniel Kahneman Meets Dalai Lama) but I believe it warrants more attention.
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    In the Spotlight

    When is the best time to decide why you failed?

    Just to cut to the chase – I have no magic bullet to share with you – I will just give you some overview of each approach, and a few pro/cons. As with most of our topics the approach you choose – should reflect the circumstances of the situation and your personal wiring. As always I am just trying to be sure you have more than one arrow in your quiver.
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Business Brain Model

Approaching business armed with the relevant principals from neuroscience and psychology including related cognitive sciences – in an integrated fashion.
Business Brain Model is a unique academic/industry collaboration devoted to integrating and promoting business and relevant principles from neuroscience and psychology including related cognitive sciences. Business Brain Model demonstrates powerful lessons can be learned at the intersection of theory, experience and practice.
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The Business Brain Model  occupies a special niche, bringing together decades of experience across a very wide range of business and finance with an extraordinarily in-depth knowledge of the interface of neuroscience and psychology, including the latest developments in those fast-changing domains. This provides a singular insight into how these disciplines interact, and how recent developments in brain science can have a dramatic effect on business success. Bud’s writings should be required re…