While certain aspects of neuroscience, psychology and related cognitive sciences have been studied in the context of their effect on business interactions and decisions, there has not been a systematic attempt to fully integrate these principles and apply them to business practice from the perspective of business leaders. Branded the ‘Business Brain Model℠’, this is the objective of the original writings by W.B. (Bud) Kirchner, an internationally known innovator in the world of business and philanthropy.

Approaching business armed with the relevant principles from neuroscience and psychology including related cognitive sciences – in an integrated fashion.

Business Brain Model is a unique academic/industry collaboration devoted to integrating and promoting business and relevant principles from neuroscience and psychology including related cognitive sciences. Business Brain Model demonstrates powerful lessons can be learned at the intersection of theory, experience and practice.

Kirchner Group via its Kirchner Impact Foundation (KIF)- is committed to exploring and promoting the integration and understanding of neuroscience, psychology and related cognitive sciences within business contexts. Through the efforts of both parties, the so named ‘Business Brain Model℠’ will be further developed, and promoted within academia and industry. The ‘Business Brain Model℠’ is not presented as a magic bullet, but rather as a means for promoting metacognition (thinking about thinking), and contributing to enhanced business success.

Kirchner Impact Foundation (KIF), is a non-profit organization that serves as one of the “returning” arms of Kirchner Group. KIF harnesses the positive power of enterprise to make a difference in addressing some of the most important issues of today and reflects our belief that all businesses should contribute to a positive human future.

KIF has provided an exclusive inventory of material written by Bud Kirchner, to establish this digital library. The publicly available digital library is designed to stimulate ongoing dialogue and delve into the principles of neuroscience, psychology and cognitive sciences that are behind successful business endeavors and the behaviour of entrepreneurs. It draws on publicly available research-based resources, scientific papers, personal insights and experience while introducing a new holistic approach to business. The material features many business-related anecdotes ranging from the most pragmatic (making money) to the most philosophical (making the world better), proving the two are not mutually exclusive aims.

About the Author

“Victories in business are defined by margins so narrow that every little advantage matters.”

~ W.B. “Bud” Kirchner

W.B. “Bud” Kirchner is a an internationally known innovator in the world of business and philanthropy. He has more than 50 years of operational, transactional and asset management experience. He is the Founder and CEO of Kirchner Group as well as founder of the Kirchner Impact Foundation and the Christopher Douglas Hidden Angel Foundation. Kirchner is also a serial sponsor of Impact Activities like the ‘Business Brain Model℠’ via the Kirchner Impact Foundation.

“Some businessmen just have a knack for success: they know how to create it, grow it, manage it and even snatch it back from the brink of failure.” ~ Bob Scully, PBS Interviewer and Public Television Person of the Year

“It truly is awe-inspiring to meet such generous and selfless people that are doing so much good in this world.” ~ author of Blog for parents with autistic children