• In the Spotlight

    A Powerful Arrow For Your Catastrophe Quiver

    This is the latest (but almost certainly not the last!) effort to share ideas/resources related to dealing with the impact of world challenges: with the COVID-19 outcome still uncertain – climate issues looming that will likely dwarf COVID-19, all this against a backdrop of social and other inequalities.
  • In the Spotlight

    A Metaphor For The Times

    September 24, 2020 ~ Written by: W.B. “Bud” Kirchner At Kirchner Group we have a rule of thumb: you don’t really understand something until you can describe it via metaphor.  With the COVID-19 outcome still uncertain – climate issues looming that will likely dwarf COVID-19, all this against a backdrop of social and other inequalities, we…
  • In the Spotlight

    Worrier vs. Warrior

    The use of the terms “worrier” versus “warrior” is not new. Yet, the actions of the true warrior addressing real-world complex threats is not often articulated. The COVID-19 pandemic provides a pressing opportunity to illustrate what a warrior looks like in a COVID world. Thus, this article’s primary focus is on a couple of examples of true warriors who live in the present moment and do that wisely and earnestly.
  • efficiency
    In the Spotlight

    Effectiveness VS Efficiency: Striving for greater efficiency when there is a much more effective option available may be disastrous [GUEST POST]

    We are pleased to present a guest post written by Dr. Constantinos Pantidos. In this article, Dr. Pantidos discusses why in a time of unprecedented change, reaching for greater efficiency when there is a much more effective option available could be disastrous.
  • decision making muscle
    In the Spotlight

    How To Exercise Your Decision Making Muscle

    We can’t think of any phenomena that so closely integrates neuroscience and business (per the Business Brain Model) than that of decision making – evidenced by the fact that we have posted some 45 articles on this topic to date.
  • In the Spotlight

    How To Brew a Cocktail That Will Make You Feel Better

    Good news – you can share a cocktail and keep your distance. It couldn’t be easier – all you do is laugh (and make others laugh) and your body will naturally serve up the cocktail including…
  • pattern recognition
    In the Spotlight

    Pattern Recognition and its Role in Decision Making

    At Kirchner Group, the fact that we often work in extreme conditions such as those related to rehabilitating companies and commercializing intellectual property, our track record illustrates the value in pattern recognition as a cognitive attribute and as a business advantage.
  • In the Spotlight

    Is There Any Explanation for the Way We Act? Part 2: Latest Insight from a Lost and Found Situation

    This article concludes our report on some recent research related to “civic honesty” and includes a recap of some of our earlier perspectives on ethics and values in business. As you know, this issue is extremely timely for so many reasons.
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Business Brain Model

Approaching business armed with the relevant principals from neuroscience and psychology including related cognitive sciences – in an integrated fashion.
Business Brain Model is a unique academic/industry collaboration devoted to integrating and promoting business and relevant principles from neuroscience and psychology including related cognitive sciences. Business Brain Model demonstrates powerful lessons can be learned at the intersection of theory, experience and practice.
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Testimonials

I really enjoyed reading the post on the value of people in a business and the difficulty associated with managing different personalities and skills. I particularly enjoyed the discussion on empathy as one of the most special and important gifts of our brain. I believe that empathy is an aspect of the human condition that affects so many aspects of social relationships, and can completely dictate the way we feel about someone, how we receive and react to them, and in the context of a busines… Read more
TylerStudentUniversity of Guelph