• running on empty
    In the Spotlight

    Time to Catch Your Second Wind

    Athletes and I am guessing most non-athletes are familiar with the concept of second wind. In a nutshell, it is ‘energy’ you rely on when you put your head down and push on against ongoing resistance – both physical and mental.
  • In the Spotlight

    Look Up, Look Down, Look up…..You will get through this

    On a recent hike I couldn’t help, but notice the rhythm (largely subconscious) of lifting the head to see what the trail has to deliver and looking at the ground for obstacles.
  • In the Spotlight

    How To Use Your Vagal Lifeline

    In light of the persistence of the current COVID-19 situation, I have chosen (more than usual) to continue to use neuroscience from still another “different” angle.
  • In the Spotlight

    A Powerful Arrow For Your Catastrophe Quiver

    This is the latest (but almost certainly not the last!) effort to share ideas/resources related to dealing with the impact of world challenges: with the COVID-19 outcome still uncertain – climate issues looming that will likely dwarf COVID-19, all this against a backdrop of social and other inequalities.
  • In the Spotlight

    A Metaphor For The Times

    September 24, 2020 ~ Written by: W.B. “Bud” Kirchner At Kirchner Group we have a rule of thumb: you don’t really understand something until you can describe it via metaphor.  With the COVID-19 outcome still uncertain – climate issues looming that will likely dwarf COVID-19, all this against a backdrop of social and other inequalities, we…
  • In the Spotlight

    Worrier vs. Warrior

    The use of the terms “worrier” versus “warrior” is not new. Yet, the actions of the true warrior addressing real-world complex threats is not often articulated. The COVID-19 pandemic provides a pressing opportunity to illustrate what a warrior looks like in a COVID world. Thus, this article’s primary focus is on a couple of examples of true warriors who live in the present moment and do that wisely and earnestly.
  • efficiency
    In the Spotlight

    Effectiveness VS Efficiency: Striving for greater efficiency when there is a much more effective option available may be disastrous [GUEST POST]

    We are pleased to present a guest post written by Dr. Constantinos Pantidos. In this article, Dr. Pantidos discusses why in a time of unprecedented change, reaching for greater efficiency when there is a much more effective option available could be disastrous.
  • decision making muscle
    In the Spotlight

    How To Exercise Your Decision Making Muscle

    We can’t think of any phenomena that so closely integrates neuroscience and business (per the Business Brain Model) than that of decision making – evidenced by the fact that we have posted some 45 articles on this topic to date.
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Business Brain Model

Approaching business armed with the relevant principals from neuroscience and psychology including related cognitive sciences – in an integrated fashion.
Business Brain Model is a unique academic/industry collaboration devoted to integrating and promoting business and relevant principles from neuroscience and psychology including related cognitive sciences. Business Brain Model demonstrates powerful lessons can be learned at the intersection of theory, experience and practice.
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I’ve always been concerned that due to the fact I am an arts student or due to the fact that I believe fairness and equality come before all that I would not be accepted in the business world but this gives me hope. The Business Brain Model emulates the perfect business structure in my opinion….
MorganStudentUniversity of Guelph