• In the Spotlight

    Worrier vs. Warrior

    The use of the terms “worrier” versus “warrior” is not new. Yet, the actions of the true warrior addressing real-world complex threats is not often articulated. The COVID-19 pandemic provides a pressing opportunity to illustrate what a warrior looks like in a COVID world. Thus, this article’s primary focus is on a couple of examples of true warriors who live in the present moment and do that wisely and earnestly.
  • decision making muscle
    In the Spotlight

    How To Exercise Your Decision Making Muscle

    We can’t think of any phenomena that so closely integrates neuroscience and business (per the Business Brain Model) than that of decision making – evidenced by the fact that we have posted some 45 articles on this topic to date.
  • In the Spotlight

    How To Brew a Cocktail That Will Make You Feel Better

    Good news – you can share a cocktail and keep your distance. It couldn’t be easier – all you do is laugh (and make others laugh) and your body will naturally serve up the cocktail including…
  • pattern recognition
    In the Spotlight

    Pattern Recognition and its Role in Decision Making

    At Kirchner Group, the fact that we often work in extreme conditions such as those related to rehabilitating companies and commercializing intellectual property, our track record illustrates the value in pattern recognition as a cognitive attribute and as a business advantage.
  • In the Spotlight

    Is There Any Explanation for the Way We Act? Part 2: Latest Insight from a Lost and Found Situation

    This article concludes our report on some recent research related to “civic honesty” and includes a recap of some of our earlier perspectives on ethics and values in business. As you know, this issue is extremely timely for so many reasons.
  • core values
    In the Spotlight

    Is There Any Explanation for the Way We Act? Part 1: Review of Past Perspectives on Ethics and Values in Business

    In this 2 part series, we planned to report on some recent research related to “civic honesty”. Given its relevance to our (perpetual) theme – namely ethics and values in business – part 1 will recap some other perspectives that have been addressed in earlier articles.
  • In the Spotlight

    What Does Ecological Validity Have to Do with Business?

    There are a number of ‘tests’ that the results should meet including the gold standard of medical research: randomized controlled trial. One category of validation is known as ecological validity.
  • report card
    In the Spotlight

    Behavioral Economics Report Card

    On the back of a recent article that summarized “10 Lessons from Behavioral Economics” (#1) – it quickly became evident just how many of the key issues we have covered in our own articles. With this in mind, we went back to see what had been “missed” as per author Shahram Heshmat Ph.D.
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Business Brain Model

Approaching business armed with the relevant principals from neuroscience and psychology including related cognitive sciences – in an integrated fashion.
Business Brain Model is a unique academic/industry collaboration devoted to integrating and promoting business and relevant principles from neuroscience and psychology including related cognitive sciences. Business Brain Model demonstrates powerful lessons can be learned at the intersection of theory, experience and practice.
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“Thank you! This article (How To Exercise Your Decision Making Muscle) helped me close a deal over weekend! We had been working with an investment bank to get investment done in a client’s company for a long, long time. I used many tactics from the article including ‘go / no go date, analysis paralysis explanation and using imagination to see opportunity in a new light – I even gave a copy of the article to the banker. It was extremely timely and helpful – I ought to give you some of the commiss… Read more
NYC Senior Investment Advisor