• In the Spotlight

    How To Brew a Cocktail That Will Make You Feel Better

    Good news – you can share a cocktail and keep your distance. It couldn’t be easier – all you do is laugh (and make others laugh) and your body will naturally serve up the cocktail including…
  • pattern recognition
    In the Spotlight

    Pattern Recognition and its Role in Decision Making

    At Kirchner Group, the fact that we often work in extreme conditions such as those related to rehabilitating companies and commercializing intellectual property, our track record illustrates the value in pattern recognition as a cognitive attribute and as a business advantage.
  • In the Spotlight

    Is There Any Explanation for the Way We Act? Part 2: Latest Insight from a Lost and Found Situation

    This article concludes our report on some recent research related to “civic honesty” and includes a recap of some of our earlier perspectives on ethics and values in business. As you know, this issue is extremely timely for so many reasons.
  • core values
    In the Spotlight

    Is There Any Explanation for the Way We Act? Part 1: Review of Past Perspectives on Ethics and Values in Business

    In this 2 part series, we planned to report on some recent research related to “civic honesty”. Given its relevance to our (perpetual) theme – namely ethics and values in business – part 1 will recap some other perspectives that have been addressed in earlier articles.
  • In the Spotlight

    What Does Ecological Validity Have to Do with Business?

    There are a number of ‘tests’ that the results should meet including the gold standard of medical research: randomized controlled trial. One category of validation is known as ecological validity.
  • report card
    In the Spotlight

    Behavioral Economics Report Card

    On the back of a recent article that summarized “10 Lessons from Behavioral Economics” (#1) – it quickly became evident just how many of the key issues we have covered in our own articles. With this in mind, we went back to see what had been “missed” as per author Shahram Heshmat Ph.D.
  • breath
    In the Spotlight

    This Will Take Your Breath Away

    This article revisits the topic with one particular technique (routine) and the documented benefits that are very relevant to the world of business: stress reduction and decision-making. What follows is a direct illustration of our objective with these blogs – namely sharing the information garnered in neuroscience that is directly relevant to business.
  • vagus
    In the Spotlight

    Vagus Enhancing You: Article Sidebar

    This post is an article sidebar to “Can Your Vagus Nerve Stimulate Your Business Success?” Unrelated to business (directly) but this is not to be missed information. A mode of action analysis of how the vagus works suggests it works by reducing inflammation (a modern day culprit impacting performance via a number of health issues).
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Business Brain Model

Approaching business armed with the relevant principals from neuroscience and psychology including related cognitive sciences – in an integrated fashion.
Business Brain Model is a unique academic/industry collaboration devoted to integrating and promoting business and relevant principles from neuroscience and psychology including related cognitive sciences. Business Brain Model demonstrates powerful lessons can be learned at the intersection of theory, experience and practice.
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In the “Business vs. Science: Are you losing this fight” blog, Bud’s main question is “if the information is available but is not being used, I put the question to you – why” and I believe this strongly relates as to why people are the most difficult aspect of business. I think being open to change is a huge obstacle that needs to be overcome by individuals in businesses today. I agree that change is scary and often requires a lot of preparation before it can be implemented, but the result could…
ErinStudentUniversity of Guelph