“Victories in business are defined by margins so narrow that every little advantage matters.”

~ W.B. “Bud” Kirchner

The “Exploring the Business Brain Blog” mission is to give back experience-based knowledge, as well as a competitive advantage, to business leaders.

This digital library, the brainchild of W.B. “Bud” Kirchner founder of Kirchner Group, introduces you to the Business Brain Model℠ – approaching business armed with the relevant principles from neuroscience and psychology including related cognitive sciences in an integrated fashion. We will deliver insights with empirical business results to deliver a competitive advantage to the business-minded leader.