September 24, 2020 ~ Written by: W.B. “Bud” Kirchner At Kirchner Group we have a rule of thumb: you don’t really understand something until you can describe it via metaphor. With the COVID-19 outcome still uncertain – climate issues looming that will likely dwarf COVID-19, all this against a backdrop of social and other inequalities, we...
Decision Making Articles
The use of the terms “worrier” versus “warrior” is not new. Yet, the actions of the true warrior addressing real-world complex threats is not often articulated. The COVID-19 pandemic provides a pressing opportunity to illustrate what a warrior looks like in a COVID world. Thus, this article’s primary focus is on a couple of examples of true warriors who live in the present moment and do that wisely and earnestly.
While this series will touch on big and ugly paradoxes (we started with the 1st paradox being - unbiased decisions) that are arguably easy to recognize, this example is so 'obvious' that one could get bitten by it through lack of attention or better sounding, "cognitive bias".
We are pleased to present a guest post written by Dr. Constantinos Pantidos. Dr. Pantidos is the Founder of Brand Aviators, a brand strategy agency that helps clients around the world build their brands “neural equity”.
We can’t think of any phenomena that so closely integrates neuroscience and business (per the Business Brain Model) than that of decision making - evidenced by the fact that we have posted some 45 articles on this topic to date.
At Kirchner Group, the fact that we often work in extreme conditions such as those related to rehabilitating companies and commercializing intellectual property, our track record illustrates the value in pattern recognition as a cognitive attribute and as a business advantage.
This article revisits the topic with one particular technique (routine) and the documented benefits that are very relevant to the world of business: stress reduction and decision-making. What follows is a direct illustration of our objective with these blogs – namely sharing the information garnered in neuroscience that is directly relevant to business.
It is inherent in the essence of business that for true success, you must be able to leverage the relevant (explicit vs tacit) knowledge based on research and trial and error with the subtleties that are learned only as you hold on to a cat’s tail. In other words, you are best served with complimentary skills/experience – a combination of both – and not the exclusion of either.