In light of the persistence of the current COVID-19 situation, I have chosen (more than usual) to continue to use neuroscience from still another “different” angle.
Decision Making Articles
This is the latest (but almost certainly not the last!) effort to share ideas/resources related to dealing with the impact of world challenges: with the COVID-19 outcome still uncertain – climate issues looming that will likely dwarf COVID-19, all this against a backdrop of social and other inequalities.
September 24, 2020 ~ Written by: W.B. “Bud” Kirchner At Kirchner Group we have a rule of thumb: you don’t really understand something until you can describe it via metaphor. With the COVID-19 outcome still uncertain – climate issues looming that will likely dwarf COVID-19, all this against a backdrop of social and other inequalities, we...
The use of the terms “worrier” versus “warrior” is not new. Yet, the actions of the true warrior addressing real-world complex threats is not often articulated. The COVID-19 pandemic provides a pressing opportunity to illustrate what a warrior looks like in a COVID world. Thus, this article’s primary focus is on a couple of examples of true warriors who live in the present moment and do that wisely and earnestly.
While this series will touch on big and ugly paradoxes (we started with the 1st paradox being - unbiased decisions) that are arguably easy to recognize, this example is so 'obvious' that one could get bitten by it through lack of attention or better sounding, "cognitive bias".
We are pleased to present a guest post written by Dr. Constantinos Pantidos. Dr. Pantidos is the Founder of Brand Aviators, a brand strategy agency that helps clients around the world build their brands “neural equity”.
We can’t think of any phenomena that so closely integrates neuroscience and business (per the Business Brain Model) than that of decision making - evidenced by the fact that we have posted some 45 articles on this topic to date.
At Kirchner Group, the fact that we often work in extreme conditions such as those related to rehabilitating companies and commercializing intellectual property, our track record illustrates the value in pattern recognition as a cognitive attribute and as a business advantage.