the concept of producing knowledge man

“Exploring the Business Brain” Reading References

  1. Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain,” by Patrick Renvoise
  2. Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing,” by Roger Dooley
  3. Neuromarketing For Dummies,” by Stephen J. Genco and Andrew P. Pohlmann
  4. Introduction to Neuromarketing & Consumer Neuroscience,” by Thomas Zoëga Ramsøy
  5. Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing,” by Douglas Van Praet