“Exploring the Business Brain” Reading References
- “Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain,” by Patrick Renvoise
- “Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing,” by Roger Dooley
- “Neuromarketing For Dummies,” by Stephen J. Genco and Andrew P. Pohlmann
- “Introduction to Neuromarketing & Consumer Neuroscience,” by Thomas Zoëga Ramsøy
- “Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing,” by Douglas Van Praet