We are pleased to present a guest post written by Dr. Constantinos Pantidos. In this article, Dr. Pantidos discusses why in a time of unprecedented change, reaching for greater efficiency when there is a much more effective option available could be disastrous.
We are pleased to present a guest post written by Dr. Constantinos Pantidos. Dr. Pantidos is the Founder of Brand Aviators, a brand strategy agency that helps clients around the world build their brands “neural equity”.
October 13, 2015 ~ Written by: W.B. “Bud” Kirchner “I’ve learned that people will forget what you’ve said, people will forget what you did, but people will never forget how you made them feel.” ~ Maya Angelou The theme of this series involves communication: not the “structural” aspect, which we dealt with in previous articles...