Master Reading Resources

Nonverbal/communication

  • Influence
  • Mind Wide Open
  • The Nonverbal Advantage

Neuromarketing

  • How We Learn
  • Neuromarketing
  • The Art of Changing the Brain
  • Brain Fluence

Performance/mindfulness/winner effect

  • Abundance
  • Good Business
  • Neuroscience for Coaches
  • Shine
  • The Brain Friendly Workplace
  • The Happiness Advantage
  • The Organized Mind
  • The Rise of Superman
  • The Mindful Geek
  • The Winner Effect
  • The Checklist Manifesto
  • Presence

Subconscious/emotions/subliminal

  • Descartes Error
  • Emotions Revealed
  • Major Cognitive Bias – Emotional State
  • On Being Certain
  • Subliminal
  • The Emotional Life of Your Brain
  • The Person and The Situation

Social/culture/innovation/Social influence

  • Emergence
  • Louder Than Words
  • Mindwise
  • The Eureka Factor
  • When make a prediction and it comes
  • Where Good Ideas Come From
  • The Social Animal
  • The Geography of Genius
  • The Evolution of Everything
  • The Rational Optimist

Plasticity/memory/learning

  • Easier To Remember Things If You Leave A Wider Trail of Connections
  • How the Brain Learns
  • The Future of the Mind
  • Moonwalking with Einstein

Body/mind/stress/hormones/neurotransmitters

  • Brain Model
  • Buddha’s Brain
  • Dopamine Heroes, Rogues and Lovers
  • Last In Resilience Social threats become more important
  • Spark
  • The Hour Between Dog and Wolf
  • The Second Brain
  • The Neuro Revolution

Cognitive bias/decision making

  • Ariely
  • Biases
  • Dealing with Negative Input
  • Eyes Wide Open
  • Power of Habit
  • Smartcuts Think Twice
  • Unconscious Branding
  • Your Money and Your Brain
  • Kahneman @ Google
  • Kahneman – Top 5
  • Kahneman (Video)
  • Priceless
  • Mistakes Were Made
  • Sources of Power
  • Neuroscience and the Economics of Decision Making

Neuro principles (TOM)/brain structure and function

  • A Whole Mind
  • Animal Spirits
  • Brain Sense
  • Brain User Manual
  • Captivology
  • Dueling Neurosurgeons
  • Feeling Smart
  • I is an Other
  • Make Your Brain Work
  • Mozart’s Brain
  • Tales from Both Sides of the Brain
  • The Brains Way of Healing
  • The Naked Brain
  • Who’s in Charge
  • Your Brain and Business
  • Your Brain at Work
  • You’ve Got to be Believed to be Heard
  • The Overflowing Brain