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Worrier vs. Warrior

The use of the terms “worrier” versus “warrior” is not new. Yet, the actions of the true warrior addressing real-world complex threats is not often articulated. The COVID-19 pandemic provides a pressing opportunity to illustrate what a warrior looks like in a COVID world. Thus, this article’s primary focus is on a couple of examples of true warriors who live in the present moment and do that wisely and earnestly.


decision making muscle

How To Exercise Your Decision Making Muscle

We can’t think of any phenomena that so closely integrates neuroscience and business (per the Business Brain Model) than that of decision making - evidenced by the fact that we have posted some 45 articles on this topic to date.


pattern recognition

Pattern Recognition and its Role in Decision Making

At Kirchner Group, the fact that we often work in extreme conditions such as those related to rehabilitating companies and commercializing intellectual property, our track record illustrates the value in pattern recognition as a cognitive attribute and as a business advantage.


report card

Behavioral Economics Report Card

On the back of a recent article that summarized “10 Lessons from Behavioral Economics” (#1) – it quickly became evident just how many of the key issues we have covered in our own articles. With this in mind, we went back to see what had been “missed” as per author Shahram Heshmat Ph.D.