Decision Making Articles

It is Past Time to Slaughter Your Sacred Cow

November 28, 2015 ~ Written by: W.B. “Bud” Kirchner “Progress is impossible without change, and those who cannot change their minds cannot change anything.” ~ George Bernard Shaw I expect you have read (or figured out) that the rationale for these articles is the premise that there is a lot of useful information originating from...


Why your gray and white matter matters

 November 10, 2015 ~ Written by: W.B. “Bud” Kirchner “To err is human, but to really foul things up you need a computer.” – Paul R. Ehrlich In our previous post titled “Are we as dumb as we think we are?” we looked at the work of MIT scientist Laura Schulz and others involving young...


Hooked on Hedonics: Is Happiness the next Holy Grail of Business?

November 3, 2015 ~ Written by: W.B. “Bud” Kirchner “Sixty minutes of thinking of any kind is bound to lead to confusion and unhappiness.” – James Thurber There are two things I admire in a person. They call BS on a ‘sacred cow.’ They champion a developing cause. Dan Kahneman, Nobel Prize winning author of...


How You Can Get a Date

November 29, 2015 ~ Written by: W.B. “Bud” Kirchner “How many of you have ever started dating because you were too lazy to commit suicide?” – Judy Tenuta Why do I think (the majority of) people will be interested in this topic?  Let me put forward a fact followed by a couple related assumptions.  First,...


Positioning Between the Poles: Is right really right and wrong really wrong?

November 24, 2015 ~ Written by: W.B. “Bud” Kirchner “It is helpful to think of people as having two fundamental motivations: the desire to see ourselves as honest, good people, and the desire to gain the benefits that come from cheating – on our taxes or on the football field.” ~ Dan Ariely Given the holistic...


How Do You Know Who You Can Trust?

There are volumes (I have read several) written on the neuroscience and behavioral aspects of dishonesty and its detection. I have decided to write on this topic given its importance to the integrity of relationships and transactions. In other words – it’s all part and parcel of the Business Brain Model.


The Best Ways to Spot a Liar

May 30, 2015 ~ Written by: W.B. “Bud” Kirchner “You can fool some of the people all of the time, and all of the people some of the time, but you can not fool all the people all the time.” – Abraham Lincoln In the previous article –  “How do You Know Who  You Can...


Freaking out about the guy the “Freakonomics” guy freaks out about

November 1, 2015 ~ Written by: W.B. “Bud” Kirchner “Thinking is the hardest work there is, which is probably why so few engage in it.” – Henry Ford The phrase Business Brain Model was chosen to illustrate the spectrum of disciplines that I consider to be relevant to the world of business – primarily neuroscience...